Creative Output = Intention + Experimentation
A completed project is only made up of our intention and our experiments around it. Remove intention and all this left is the ornamental shell.
Though the artist may have a number of goals and motivations, there's only one intention. This is the grand gesture of the work.
It is not an exercise of thought, a goal to be set, or means of commodification. It is the truth that lives in you. Through your living it, that truth becomes embedded in the work. p94
An intention is more than a conscious purpose, it's the congruence of that purpose. It requires an alignment of all aspects of oneself. Of conscious thought and unconscious beliefs, of capabilities and commitment, of actions when working and not. It's a state of living in harmonic agreement with oneself. p94-95
The creative energy exists in the journey to the making, not in the active constructing. p95
Intention is all there is. The work is just a reminder. p96